Responsibility I – Assessing Individual and
Community Needs for Health Education
Competency A: Obtain health related data
about social and cultural environments, growth and
development factors, needs, and interests.
valid sources of information about health needs and interests.
computerized sources of health-related information.
or develop appropriate data-gathering instruments.
survey techniques to acquire health data.
health-related needs assessment in communities.
Competency B: Distinguish between behaviors
that foster and those that hinder well-being.
physical, social, emotional, and intellectual factors influencing health
behaviors that tend to promote or compromise health.
the role of learning and affective experiences in shaping patterns of
social, cultural, economic, and political factors that influence health.
Competency C: Infer needs for health
education on the basis of obtained data.
needs assessment data.
priority areas of need for health education.
Competency D: Determine factors that
influence learning and development.
individual learning styles.
the learning environment.
Responsibility II – Planning Effective
Health Education Programs
Competency A: Recruit community
organizations, resource people, and potential participants for support
assistance in program planning.
- Communicate need for the program to those who will be involved.
- Obtain commitments from personnel and decision makers who will be
involved in the program.
- Seek ideas and options of those who will affect or be affected by
- Incorporate feasible ideas and recommendations into the planning
- Apply principles of community organization in planning programs.
Competency B: Develop a logical scope and
sequence plan for a health education program.
- Determine the range of health information requisite to a given
program of instruction.
- Organize the subject areas comprising the scope of a program in
- Review philosophical and theory-based foundations in planning
health education programs.
- Analyze the process for integrating health education as part of a
broader health care or education program.
- Develop a theory-based framework for health education programs.
Competency C: Formulate appropriate and
measurable program objectives.
- Infer educational objectives facilitative of achievement of
- Develop a framework of broadly-stated, operational objectives
relevant to a proposed health education program.
Competency D: Design educational programs
consistent with specified program objectives.
- Match proposed learning activities with those implicit in the
- Formulate a wide variety of alternative educational methods.
- Select strategies best suited to implementation of educational
objectives in a given setting.
- Plan a sequence of learning opportunities building upon and
reinforcing mastery of preceding objectives.
- Select appropriate theory-based strategies in health program
- Plan training and instructional programs for health professionals.
Competency E: Develop health education
programs using social marketing principles.
- Identify populations for health education programs.
- Involve participants in planning health education programs.
- Design a marketing plan to promote health education.
Responsibility III – Implementing Health
Competency A: Exhibit competency in carrying
out planned educational programs.
- Employ a wide range of educational methods and techniques.
- Apply individual or group process methods as appropriate to given
- Utilize instructional equipment and other instructional media
- Select methods that best facilitate practice of program
- Assess, select, and apply technologies that will contribute to
- Develop, demonstrate, and model implementation strategies.
- Deliver educational programs for health professionals.
- Use community organization principles to guide and facilitate
Competency B: Infer enabling objectives as
needed to implement instructional programs in specified
- Pretest learners to ascertain present abilities and knowledge
relative to proposed program objectives.
- Develop subordinate measurable objectives as needed for
Competency C: Select methods and media best
suited to implementing program plans for specific learners.
learner characteristics, legal aspects, feasibility, and other
considerations influencing choices among other methods.
the efficacy of alternative methods and techniques capable of facilitating
the availability of information, personnel, time, and equipment needed to
implement the program for a given audience.
analyze technologies, methods, and media for their acceptability to
theoretical and conceptual models from health education and related
disciplines to improve program delivery.
Competency D: Monitor educational programs
and adjust objectives and activities as necessary.
- Compare actual program activities with the stated objectives.
- Assess the relevance of existing program objectives to current
- Revise program activities and objectives as necessitated by
changes in learner needs.
- Appraise applicability to resources and materials relative to
given educational objectives.
Responsibility IV – Evaluating
Effectiveness of Health Education Programs
Competency A: Develop plans to assess
achievement of program objectives.
- Determine standards of performance to be applied as criteria of
- Establish a realistic scope of evaluation efforts.
- Develop an inventory of existing valid and reliable tests and
- Select appropriate methods for evaluating program effectiveness.
- Identify existing sources of health related databases.
- Evaluate existing data gathering instruments and processes.
- Select appropriate qualitative and/or quantitative evaluation
- Develop valid and reliable evaluation instruments.
Competency B: Carry out evaluation plans.
- Facilitate administration of the tests and activities specified in
- Utilize data collecting methods appropriate to the objectives.
- Analyze resulting evaluation data.
- Implement appropriate qualitative and quantitative evaluation
- Apply evaluation technology as appropriate.
Competency C: Interpret results of program
- Apply criteria of effectiveness to obtained results of a program.
- Translate evaluation results into terms easily understood by
- Report effectiveness of educational programs in achieving proposed
- Implement strategies to analyze data from evaluation assessments.
- Compare evaluation results from other findings.
- Make recommendations from evaluation results.
Competency D: Infer implications from
findings for future program planning.
possible explanations for important evaluation findings.
strategies for implementing results of evaluation.
findings to refine and maintain programs.
evaluation findings in policy analysis and development.
Responsibility V – Coordinating Provision
of Health Education Services
Competency A: Develop a plan for coordinating
health education services.
- Determine the extent of available health education services.
- Match health education services to proposed program activities.
- Identify gaps and overlaps in the provision of collaborative
Competency B: Facilitate cooperation between
and among levels of program personnel.
cooperation and feedback among personnel related to the program.
various methods of conflict reduction as needed.
the role of health educator as liaison between program staff and outside
groups and organizations.
Competency C: Formulate practical modes of
collaboration among health agencies and organizations.
development of cooperation among personnel responsible for community
health education programs.
approaches for integrating health education within existing health
plans for promoting collaborative efforts among health agencies and
organizations with mutual interests.
and facilitate groups, coalitions, and partnerships.
Competency D: Organize in-service training
programs for teachers, volunteers, and other interested personnel.
an operational, competency-oriented training program.
instructional resources that meet a variety of in-service training needs.
plans for promoting collaborative efforts among health agencies and
organizations with mutual interests.
collaborative training efforts among health agencies and organizations.
Responsibility VI – Acting as a Resource
Person in Health Education
Competency A: Utilize computerized health
information retrieval systems effectively.
- Match an information need with the appropriate retrieval system.
- Access principal on-line and other database health information
- Select a data system commensurate with program needs.
- Determine relevance of various computerized health information
- Assist in establishing and monitoring policies for use of
Competency B: Establish effective
consultative relationships with those requesting assistance in solving
- Analyze parameters of effective consultative relationships.
- Describe special skills and abilities needed by health educators
for consultation activities.
- Formulate a plan for providing consultation to other health
- Explain the process of marketing health education consultative
- Apply networking skills to develop and maintain consultative
Competency C: Interpret and respond to
requests for health information.
- Analyze general processes for identifying the information needed
to satisfy a request.
- Employ a wide range of approaches in referring requesters to valid
sources of health information.
Competency D: Select effective educational
resource materials for dissemination.
- Assemble educational material of value to the health of
individuals and community groups.
- Evaluate the worth and applicability of resource materials for
- Apply various processes in the acquisition of resource materials.
- Compare different methods for distributing educational materials.
- Apply communication theory and principles in the development of
health education materials.
Responsibility VII – Communicating Health
and Health Education Needs, Concerns, and Resources
Competency A: Interpret concepts, purposes,
and theories of health education.
- Evaluate the state of the art of health education.
- Analyze the foundations of the discipline of health education.
- Describe major responsibilities of the health educator in the
practice of health education.
- Articulate the historical and philosophical bases of health
Competency B: Predict the impact of societal
value systems on health education programs.
- Investigate the social forces causing opposing viewpoints
regarding health education needs and (concerns.
- Employ a wide range of strategies for dealing with controversial
- Analyze social, cultural, demographic and political factors that
- Predict the future health education needs based upon societal
- Respond to challenges to health education programs.
Competency C: Select a variety of
communication methods and techniques in providing health information.
- Utilize a wide range of techniques for communicating health and
health education information.
- Demonstrate proficiency in communicating health information and
health education needs.
- Demonstrate both proficiency and accuracy in oral and written
- Use culturally sensitive communication methods and techniques.
Competency D: Foster communication between health
care providers and consumers.
the significance and implications of health care providers’ messages to
as liaison between consumer groups and individuals and health care
Responsibility VIII – Apply Appropriate
Research Principles and Methods in Health Education
Competency A: Conduct thorough reviews of
- Employ electronic technology for retrieving references.
- Analyze references to identify those pertinent to selected health
education issues or programs.
- Select and critique sources of health information.
- Evaluate the research design, methodology and findings from the
- Synthesize key information from the literature.
Competency B: Use appropriate qualitative and
quantitative research methods.
the merits and limitations of qualitative and quantitative research
qualitative and/or quantitative research methods in research designs.
Competency C: Apply research to health education
- Use appropriate research methods and designs in assessing needs.
- Use information derived from research for program planning.
- Select implementation strategies based upon research results.
- Employ research design, methods, and analysis in program
- Describe how research results inform health policy development.
- Use research results to inform health policy development.
- Use protocol for dissemination of research findings.
Responsibility IX – Administering Health
Competency A: Develop and manage fiscal
- Prepare proposals to obtain fiscal resources through grants,
contracts, and other internal and
- Develop and manage realistic budgets to support program
Competency B: Develop and manage human
- Assess and communicate qualifications of personnel needed for
- Recruit, employ, and evaluate staff members.
- Provide staff development.
- Demonstrate leadership in managing human resources.
- Apply human resource policies consistent with relevant laws and
Competency C: Exercise organizational
the organization’s culture in relationship to program goals.
- Assess the political
climate of the organization, community, state and nation regarding
conditions that advance or inhibit the goals of the program.
- Conduct long-range and
strategies to reinforce or change organizational culture to achieve program
strategies to influence public policy.
Competency D: Obtain acceptance and support
- Apply social marketing principals and techniques to achieve
- Employ concepts and theories of public relations and
communications to obtain program support.
- Incorporate demographically and culturally sensitive techniques to
- Use needs assessment information to advocate for health education
Responsibility X – Advancing the
Profession of Health Education
Competency A: Provide a critical analysis of
current and future needs in health education.
- Relate health education issues to larger social issues.
- Articulate health education’s role in policy formation at various
organizational and community levels.
Competency B: Assume responsibility for
advancing the profession.
- Analyze the role of health education associations in advancing the
- Participate in professional organizations.
- Develop a personal plan for professional growth.
Competency C: Apply ethical principles as
they relate to the practice of health education.
- Analyze the interrelationships among ethics, values, and behavior.
- Relate the importance of a code of ethics to professional
- Subscribe to a professionally recognized health education code of